VR Video Distribution Landscape [Infographic]

We all know the VR market is still in its early days, and this gives an incredibly interesting view of the emergence of new distribution methods for this medium. Numerous “Netflix of VR” platforms are currently competing head to head, but maybe a different model altogether will win out in the end? Only time will tell. However, in the meantime it is easy for 360º video producers to lose track of what their options are when it comes to distributing their content. That’s why we created this article and the complementary infographic to shed some light on this situation. … 


Meeting Deadlines: How to 10x your post-production speed

The cinematic VR market is finally at a point where there are camera’s available in the wild to shoot stereoscopic 360º content with. There is the awesome looking Jaunt ONE, the pricey Nokia OZO, the Google/GoPro JUMP rig, Facebook’s open-source camera, or if you like stitching and making your life difficult, our custom 16-camera GoPro rig. However, having a decent camera is step zero, and is worth next to nothing without the proper post-production pipeline. … 


Live Streaming 360 VR Video in Practice

A while ago we wrote an article covering the basics of live streaming 360 degree video to VR headsets. That article was written after we were asked to build a VR app capable of playing a 360º live stream, which taught us a lot, but meant we did not have to do the stressful work of setting up the cameras and keeping the live stream in the air. However, we just successfully live streamed several big music festivals in 360º from 3 locations simultaneously, so we actually got our hands dirty this time. Here is what we learned. … 


Scaling Up a VR Company: What We Learned

We started Purple Pill VR with two people and an idea. Now, two years later, we finished about 15 360º 3D productions, built a fully functioning multi-platform video player application, and expanded the team with 6 extra employees. Things are moving fast, and keep moving faster as the VR market is picking up speed. This blog explains how we try to deal with this explosive growth.



Live Streaming 360 Degree Video to VR Headsets: The Basics

For over a year now, we have been producing high-quality 360º 3D video content for virtual reality headsets here at Purple Pill VR. We plan and script a production, shoot it using our (open-source) 16-GoPro rig, and then spend anywhere from a couple of days to a couple of weeks stitching and editing the videos. On the other end of the spectrum you have companies like NextVR who are actually able to live stream their videos directly from their camera into VR headsets around the world. So isn’t streaming much cooler than pre-recorded content?

Well, we have received several requests from clients for 360º live streaming, especially from the sports industry who are used to live streaming every event they have, but producing 360º (3D) video and streaming it are two totally different ball games and so we had not put a lot of R&D into figuring out this whole streaming thing yet. To be honest, we had no idea what made a stream different from a regular video…

That was, until the guys from MOMENTUMXR told us they were gonna live stream the Grammys red carpet event in 360º and were looking for an Android and iOS Cardboard app, as well as a web player, through which people could actually view their stream. And are you really going to say no to the Grammys?! You don’t, so we started educating ourselves and managed to successfully display the live stream in our apps and web player! Here is what we learned..



The Best Encoding Settings For Your 4k 360 3D VR Videos + FREE Encoding Tool

One of the most time consuming and frustrating tasks we encountered during our first 360 3D video productions was finding the optimal encoding settings for each of the currently available VR headsets. Each platform supports different resolutions, frame rates, codecs, and bitrates. This article explains the settings we started with, what we learned from analyzing some of the legends in the field (like Chris Milk and Felix & Paul), and finally we’ll share a simple yet powerful free tool we built to help you encode your VR video content with the best possible settings. Let’s go!

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Get Access to the Closed Beta of Our VR AppFactory

You have shot some amazing 360º video content, but how will you distribute it to your audience and the different VR headsets? Of course you can upload it to YouTube, VRideo, or even Facebook, which all support 360º video, but traditional video platforms are not always the best option.

Sometimes you want a branded application that supports all of the pro features that make VR even more compelling than just plain 360º video, like support for stereoscopic 3D and spatial audio. But if you are a filmmaker, building apps is probably not your specialty. That’s why we are developing AppFactory, a place where you can easily upload your hi-res videos, artwork and logos, and let us turn them into a branded, multi-platform video application in no-time! … 


Why We Open-Source Our Camera Designs

It all started with an idea: can we create films for Virtual Reality headsets? This was 9 months ago. The first major hurdle was to develop a camera that can film on all sides in 3D. With our own money and some friends who were generous enough to let us (ab)use their GoPros, we created a working prototype out of wood using a laser cutter… and it worked! … 


Learn VR Filmmaking With Our Online Video Course

If you are a filmmaker who wants to learn how to produce immersive video content for virtual reality headsets, then we have exciting news for you: we’re building an online video course!

But why should you listen to us? Well, according to the Danish physicist Niels Bohr: An expert is a person who has made all the mistakes that can be made in a very narrow field.” And boy, have we made some mistakes!

Over the past six months, we have been working on our own 360 3D camera rig to produce cinematic VR content and have gained valuable, first-hand knowledge in this area. Knowledge which only few possess, and which we want to share with the world in one complete package!

Check out the trailer below to learn more about what you can expect:


Interested? Then click the button below to learn more!


[coll_button url=”https://www.udemy.com/cinematic-vr-crash-course-produce-virtual-reality-films/” target=” _blank”]Start Learning[/coll_button]


Are there things you would like us to include in the course? Let us know in the comments!


Google Jump Camera Design: An In-Depth Look

During the Google I/O conference at the end of May, Google announced Jump; a revolutionary step in the world of 360 3D content!

The idea has three parts:

  1. Camera: an open-source 360 3D camera design using 16 synchronized GoPro HERO4 action cams
  2. Assembler: computer vision algorithms running on powerful Google servers which seamlessly stitch the 16 images and compute the 3D effect
  3. YouTube: yes, YouTube already existed, but will be fully integrated with Jump technology for easy playback and distribution of content

The power of Jump lies in the fact that it gives creators around the world access to top-of-the-line VR camera technology. No more tinkering with custom-built rigs and hours of painstaking manual video stitching. Jump is a dream come true!

However, the camera design is not yet available.. Let’s see what we can learn from analyzing the images and videos that have been released so far. …